LATAM IS NOT ONE EMPLOYMENT MARKET

Rasagna Pulapaka · 9/2/2026

“Hiring in LATAM is easy. Hiring correctly in LATAM is not.”

One thing I’ve learned watching companies expand into Latin America:

It isn’t.

The mistake I see companies make is choosing the country first:

My first question is usually: Why Mexico?

EOR is often described as a way to hire someone without establishing an entity. That’s true. But used properly, EOR is much more valuable:

Global expansion shouldn’t start with incorporation. It should start with optionality.